Cristina Lacerda

Go-getter
DISC Type : d

Superintendente de Atendimento at SulAmérica

São Paulo, São Paulo, Brazil

Overview

Cristina Lacerda is a results-oriented executive with extensive managerial experience in customer relations at companies like SulAmérica, Oi, and Xerox. Educated in Industrial Design at PUC-Rio, she is known for her process-driven approach to balancing productivity and client satisfaction. People often describe her as a strategic, ethical, and inspiring leader.

Cristina recently announced the conclusion of her professional career, expressing great pride in her journey and the people she worked with.

She proudly celebrated her team at SulAmérica for winning the prestigious "Prêmio Reclame Aqui" award four times consecutively.

Personality Overview

Self-Confident

Challenger

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Satisfaction
Her career has been dedicated to improving customer relationships. She recently celebrated her team winning a major customer service award four times in a row.
Team Leadership
Praised in recommendations as a leader who inspires and develops her team. She frequently posts about the importance and successes of her colleagues.
Career Transitions
In a recent personal post, she announced that she is concluding her professional career, reflecting on her achievements and the people she has worked with.

Media Appearances

Cristina has no verified media appearances

Work History

5-2014 - 3-2025
Superintendente de Atendimento at SulAmérica
7-2013 - 3-2014
Gerente de Relacionamento at Grupo Contax
2-2011 - 7-2013
Gerente de Produtos Atendimento e Vendas at Contax
8-2008 - 2-2011
Consultora Projetos at Contax
12-2006 - 3-2008
Gerente de Clientes at Atento

Education

1980 - 1985
desenho industrial from Pontifícia Universidade Católica do Rio de Janeiro
1980 - 1985
Education details unavailable from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 32 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de Atendimento at SulAmérica
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Cristina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • Their decision making speed is somewhere in the middle.
  • Can Cristina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Cristina

Personality Compatibility


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