Cristina Rodriguez Diaz

Examiner
DISC Type : cs

Chief Marketing Officer - IBM España, Portugal, Grecia e Israel at IBM

Greater Madrid Metropolitan Area, Spain

Overview

Cristina has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

9-2021
Chief Marketing Officer - IBM España, Portugal, Grecia e Israel at IBM
3-2015
Directora de Performance Marketing - IBM España, Portugal, Grecia e Israel at IBM
1-2013 - 3-2015
Directora de Mid Market & Ecosystem Marketing at IBM

Education

Bachelor of Business Administration (B.B.A.) from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Chief Marketing Officer - IBM España, Portugal, Grecia e Israel at IBM
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cristina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Cristina take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Cristina

Personality Compatibility


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