Cristina Roura Sarriegui

Critic
DISC Type : C

Interiorista comercial at Alkain Grupo

San Sebastián, Basque Country, Spain

Overview

Cristina is an accounting and administrative professional with over a decade of experience leading projects in the home sector, including founding her own company. Described by colleagues as organized, proactive, and empathetic, she now applies her skills as a Commercial Interior Designer at Alkain Grupo.

Outside of work, she is passionate about creating spaces that truly embrace their inhabitants. She actively supports social inclusion initiatives and champions emerging local design talent. Her personal development interests include learning sign language and building a personal brand, showing a commitment to continuous growth.

Her former business, Confort & Co. , received the "Singular Dendak" award for commercial excellence and originality.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Holistic Interior Design
Believes in designing spaces by first understanding the inhabitants' rhythm and routines to create environments that are calm and inspiring.
Small Business Management
As the founder of Confort & Co. , she has hands-on experience in accounting, finance, supplier coordination, and marketing for over ten years.
Social Inclusion
Has shown a keen interest in organizations like Gureak that focus on the social and workplace inclusion of people with disabilities.

Media Appearances

Cristina has no verified media appearances

Work History

11-2025
Interiorista comercial at Alkain Grupo
4-2020 - 6-2020
Operario at OCTÉ Electric S.A.U.
3-2014
Socia fundadora y administradora at Confort & Co.
2-2011 - 2-2014
Secretaria administrativa at Alolu S.L.
1-2009 - 1-2011
Secretaria administrativa at Basar S.A.

Education

3-2025 - 3-2026
Máster from ESNECA Business School
1989 - 1992
ISSA - Asistente de Dirección from University of Navarra

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Sebastián, Basque Country, Spain Job Level : N/A Designation : Interiorista comercial at Alkain Grupo
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cristina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cristina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cristina

Personality Compatibility


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