Sintrary Addriana Mbayimbayi

Enigma
DISC Type : dci

Head of Business Development and Marketing at Kakushin

Harare, Harare, Zimbabwe

Overview

As Head of Business Development and Marketing at Kakushin, Sintrary leverages expertise in social media strategy and product development to drive growth. Holding a CIPS Advanced Diploma in Procurement, she combines analytical skills with a focus on human-centered design to build impactful campaigns for startups in tech.

She appears passionate about supporting the entrepreneurial journey, often reflecting on the resilience required to navigate startup uncertainties. Her multiple ambassador roles suggest a deep commitment to sustainability, continuous learning, and creating educational opportunities within the business community, particularly for startups.

Unique fact: Sintrary actively serves as an ambassador for three separate organizations focused on learning, sustainable procurement, and business education.

Personality Overview

Fast Follower

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Startup Growth
Her posts frequently analyze the challenges founders face, advocating for smarter work strategies over simple "hustle" culture to achieve sustainable business growth.
Digital Health
She recently announced Kakushin's partnership with the Hellenic Digital Health Cluster, showing a clear focus on empathy-driven innovation within the healthtech sector.
Sustainable Procurement
As an ambassador for The Sustainable Procurement Pledge, she demonstrates a professional commitment to advancing ethical and sustainable practices in business operations.

Media Appearances

Sintrary has no verified media appearances

Work History

10-2023
Head of Business Development and Marketing at Kakushin
5-2023
Brand Ambassador at L3arn
12-2022
SPP Ambassador at The Sustainable Procurement Pledge
10-2022
Scholarship ambassador at European Business Institute of Luxembourg
3-2020 - 9-2022
Procurement Officer at Clamore Solar

Education

9-2023 - 9-2026
Bachelor's degree from Ensign College
7-2021 - 11-2023
Cips Diploma from CIPS - The Chartered Institute of Procurement & Supply

More Information

Social Presence :

Prographics :

Exp : 6 Location : Harare, Harare, Zimbabwe Job Level : Mid-senior Designation : Head of Business Development and Marketing at Kakushin
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Insights For Selling To Sintrary Addriana

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sintrary Addriana is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sintrary Addriana

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sintrary Addriana move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sintrary Addriana take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sintrary Addriana

Personality Compatibility


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