Cristina Sarmiento

Questioner
DISC Type : c

Marketing Director at Lucyd

Miami, Florida, United States

Overview

Cristina has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

11-2025
Marketing Director at Lucyd
6-2019 - 12-2025
Marketing Manager at Mack & Schuhle Inc.
6-2018 - 12-2018
Marketing Intern at Banco Sabadell
5-2015 - 8-2015
Internship at Esedra Films

Education

2016 - 2018
Bachelor's degree from University of Florida
2014 - 2016
Associate of Arts (A.A.) from Miami Dade College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Marketing Director at Lucyd
URL has been copied!

Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cristina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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