Cristina Z.

Examiner
DISC Type : sc

Client Marketing Manager at aperture.co

Bucharest, Bucharest, Romania

Overview

Cristina is a B2B marketing professional with over 15 years of experience in the global tech sector, having worked with companies like UiPath and FintechOS. She specializes in demand generation and integrated multi-channel campaigns. Colleagues consistently describe her as proactive, responsible, dedicated, and creative in her approach.

Cristina holds a Bachelors degree from the University of Bucharest and has pursued additional training in Product Management and PMP exam preparation.

According to a recommendation, she has a reputation for delivering projects ahead of schedule and under budget.

Personality Overview

Late Adopter

Tough To Convince

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Demand Generation
A core focus throughout her career, she has a track record of leading multi-channel campaigns that drive consistent growth in MQLs and sales pipeline.
Integrated Campaigns
She has extensive experience planning and implementing integrated campaigns involving email, social media, content, webinars, and events to drive demand and brand visibility.
Partner Marketing
At UiPath, she focused on implementing co-branded marketing campaigns and joint GTM strategies with technology partners to accelerate pipeline growth.

Media Appearances

Cristina has no verified media appearances

Work History

3-2025
Client Marketing Manager at aperture.co
10-2024 - 2-2025
Marketing Programs Manager at Natech Banking Solutions
9-2020 - 10-2024
Marketing Programs Manager | Growth Marketing at FintechOS
11-2019 - 8-2020
Global Marketing Campaigns Lead at UiPath
9-2018 - 8-2020
Marketing Campaign Manager, Global Partner Marketing / Tech Alliances at UiPath

Education

2001 - 2005
Bachelor from University of Bucharest

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bucharest, Bucharest, Romania Job Level : Middle Designation : Client Marketing Manager at aperture.co
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Cristina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Cristina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Cristina

Personality Compatibility


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