Crystal Boyd

Enigma
DISC Type : cdi

Marketing Director at Arlington ISD

Azle, Texas, United States

Overview

Crystal has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

12-2025
Marketing Director at Arlington ISD
9-2024
Marketing & Communications Consultant at CASA of Monterey County
6-2010 - 6-2024
Director of Marketing and Communications at Santa Catalina School
2007 - 2010
Assistant Director of Communications at Santa Catalina School
2003 - 2007
Publications Coordinator at The Harker School

Education

1989 - 1993
Bachelor of Arts (B.A.) from UCLA
1996 - 1999
Graduate Studies (M.A.) from San José State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Azle, Texas, United States Job Level : Mid-senior Designation : Marketing Director at Arlington ISD
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Crystal

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Crystal take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Crystal

Personality Compatibility


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