Emma Shader in

Emma Shader

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Marketing at Non Profit
📍 Pleasanton, California, United States

Emma Shader is a seasoned marketing professional specializing in demand generation, brand strategy, and data-driven marketing. A graduate of Kansas State University, she has a proven record of leading successful cross-channel campaigns. Colleagues consistently describe her as a collaborative, proactive, and committed team player.

Outside of her core roles, Emma is passionate about career development and continuous learning, recently obtaining a new digital marketing certification. She takes great pride in her large-scale creative projects, which have included branding launches, digital campaigns, and even city-wide concert series.

After being impacted by layoffs, she publicly expressed gratitude for the experience and the people she worked with, showcasing remarkable professional resilience.

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Current Role
Marketing
Location
Pleasanton, California, United States
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Emma cares about

Demand Generation
Managed over 60 demand generation campaigns per quarter at HashiCorp, driving lead generation and pipeline growth across global regions.
Go-to-Market Strategy
Developed GTM strategies for product launches, focusing on ensuring the "right message reaches the right people at the right time. "
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Career

Work history

10-2025
Marketing
Non Profit
1-2024
Sr. Marketing Manager
PTE
7-2023 - 1-2024
GTM & Brand Specialist
Stealth Mode
7-2022 - 6-2023
Demand Generation
HashiCorp
6-2019 - 7-2022
Sales Coordinator
Berkshire Hathaway Subsidiary
In the press

Media appearances

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Education
2014 - 2017
Bachelor of Business Administration (B.B.A.)
Kansas State University
2009 - 2012
Bilingual Diploma
Amador Valley High
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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