Emma Shader

Doer
DISC Type : ds

Marketing at Non Profit

Pleasanton, California, United States

Overview

Emma Shader is a seasoned marketing professional specializing in demand generation, brand strategy, and data-driven marketing. A graduate of Kansas State University, she has a proven record of leading successful cross-channel campaigns. Colleagues consistently describe her as a collaborative, proactive, and committed team player.

Outside of her core roles, Emma is passionate about career development and continuous learning, recently obtaining a new digital marketing certification. She takes great pride in her large-scale creative projects, which have included branding launches, digital campaigns, and even city-wide concert series.

After being impacted by layoffs, she publicly expressed gratitude for the experience and the people she worked with, showcasing remarkable professional resilience.

Personality Overview

Strategic Planner

Risk-Accepting

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Demand Generation
Managed over 60 demand generation campaigns per quarter at HashiCorp, driving lead generation and pipeline growth across global regions.
Go-to-Market Strategy
Developed GTM strategies for product launches, focusing on ensuring the "right message reaches the right people at the right time. "
Creative Projects
Passionate about large-scale creative work, including branding launches, digital campaigns, multi-day festivals, and concert series that have shaped her career.

Media Appearances

Emma has no verified media appearances

Work History

10-2025
Marketing at Non Profit
1-2024
Sr. Marketing Manager at PTE
7-2023 - 1-2024
GTM & Brand Specialist at Stealth Mode
7-2022 - 6-2023
Demand Generation at HashiCorp
6-2019 - 7-2022
Sales Coordinator at Berkshire Hathaway Subsidiary

Education

2014 - 2017
Bachelor of Business Administration (B.B.A.) from Kansas State University
2009 - 2012
Bilingual Diploma from Amador Valley High

More Information

Social Presence :

Prographics :

Exp : N/A Location : Pleasanton, California, United States Job Level : N/A Designation : Marketing at Non Profit
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emma

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emma take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emma

Personality Compatibility


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