Crystal Houston in

Crystal Houston

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Co-Founder and CMO at LLab Marketing
📍 Phoenix, Arizona, United States

Crystal Houston is the Co-Founder and CMO of LLab Marketing, a growth tech firm for solopreneurs. She is also a Visiting Professor at ASUs Cronkite School and an Adjunct at Syracuse University, drawing from 20+ years of marketing experience with Fortune 500s. Colleagues describe her as enthusiastic, professional, and highly creative.

As a self-described neurodivergent thriver, Crystal is a passionate advocate for underestimated entrepreneurs. She dedicates her work to leveling the playing field through strategic clarity and access to resources, using her platform to address equity and inclusion issues within the media and technology sectors.

A passionate advocate for neurodivergent individuals, she helps underestimated "hero entrepreneurs" build businesses that matter by providing them with the resources and technology they deserve.

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Experience
5 Years
Current Role
Co-Founder and CMO
Job Level
Leadership
Location
Phoenix, Arizona, United States
Personality Overview

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Decision Approach
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Priorities

Topics Crystal cares about

Neurodivergent Advocacy
As a neurodivergent thriver, she actively works to empower and provide resources for underestimated and neurodivergent entrepreneurs in the business world.
Growth Marketing Tech
As Co-founder and CMO of LLab Marketing, she builds automated marketing and productivity tools designed to help solopreneurs and micropreneurs scale their businesses.
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Career

Work history

7-2025
Co-Founder and CMO
LLab Marketing
8-2024
Visiting Professor
Arizona State University - Walter Cronkite School of Journalism and Mass Communication
5-2022
Adjunct Professor
S.I. Newhouse School of Public Communications at Syracuse University
1-2021
Principal Owner
Crystalize Media
1-2021 - 5-2022
Co-Founder, COO
GetGet
In the press

Media appearances

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Education
2017 - 2018
Master of Arts - MA
S.I. Newhouse School of Public Communications at Syracuse University
2019 - 2019
Certificate
UNH Franklin Pierce School of Law
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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