Crystal Houston

Trailblazer
DISC Type : DI

Co-Founder and CMO at LLab Marketing

Phoenix, Arizona, United States

Overview

Crystal Houston is the Co-Founder and CMO of LLab Marketing, a growth tech firm for solopreneurs. She is also a Visiting Professor at ASUs Cronkite School and an Adjunct at Syracuse University, drawing from 20+ years of marketing experience with Fortune 500s. Colleagues describe her as enthusiastic, professional, and highly creative.

As a self-described neurodivergent thriver, Crystal is a passionate advocate for underestimated entrepreneurs. She dedicates her work to leveling the playing field through strategic clarity and access to resources, using her platform to address equity and inclusion issues within the media and technology sectors.

A passionate advocate for neurodivergent individuals, she helps underestimated "hero entrepreneurs" build businesses that matter by providing them with the resources and technology they deserve.

Personality Overview

Persuasive

Assertive

Informal

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Neurodivergent Advocacy
As a neurodivergent thriver, she actively works to empower and provide resources for underestimated and neurodivergent entrepreneurs in the business world.
Growth Marketing Tech
As Co-founder and CMO of LLab Marketing, she builds automated marketing and productivity tools designed to help solopreneurs and micropreneurs scale their businesses.
Empowering Entrepreneurs
Her work centers on giving solo founders and underestimated business owners the strategic firepower and execution tools typically reserved for larger companies.

Media Appearances

Crystal has no verified media appearances

Work History

7-2025
Co-Founder and CMO at LLab Marketing
8-2024
Visiting Professor at Arizona State University - Walter Cronkite School of Journalism and Mass Communication
5-2022
Adjunct Professor at S.I. Newhouse School of Public Communications at Syracuse University
1-2021
Principal Owner at Crystalize Media
1-2021 - 5-2022
Co-Founder, COO at GetGet

Education

2017 - 2018
Master of Arts - MA from S.I. Newhouse School of Public Communications at Syracuse University
2019 - 2019
Certificate from UNH Franklin Pierce School of Law

More Information

Social Presence :

Prographics :

Exp : 5 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : Co-Founder and CMO at LLab Marketing
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Crystal

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Crystal take some risk or not?

  • They can take risks if necessary.

You And Crystal

Personality Compatibility


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