Crystal Reynolds Roberts

Critic
DISC Type : C

Partner at Pinnacle Consulting, CPAs, LLC

Springfield, Missouri, United States

Overview

Crystal Reynolds Roberts is a Partner at Pinnacle Consulting CPAs, bringing extensive experience from prior roles as a Chief Operating Officer and Chief Financial Officer. With a Master of Accountancy from Missouri State University, she specializes in providing high-level financial and operational guidance to businesses.

Deeply invested in her community, Crystal serves as the Chair of the City Utilities Citizens Advisory Council and is the Treasurer for Abilities First, an organization supporting people with developmental disabilities. Her active participation in multiple local boards demonstrates a strong commitment to civic service and leadership in Springfield.

Crystal is a recipient of both the Springfield Business Journals "40 Under 40" and the "20 Most Influential Women" awards.

Personality Overview

Precise

ROI Driven

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Community Leadership
Serves as the Chair of the City Utilities Citizens' Advisory Council and is an active member of Leadership Springfield.
Disability Advocacy
Acts as Treasurer on the Board of Directors for Abilities First, an organization that promotes opportunities for people with developmental disabilities.
Financial Strategy
As a CPA and Partner with a background as a CFO, she has deep expertise in corporate financial management and advisory.

Media Appearances

Crystal has no verified media appearances

Work History

10-2015
Partner at Pinnacle Consulting, CPAs, LLC
11-2013
Chief Operating Officer at Paragon Architecture
5-2009 - 10-2015
Owner at Principle Accounting, LLC
9-2012 - 10-2013
Chief Financial Officer at Systematic Savings Bank
1-2005 - 5-2009
Senior Staff Accountant at The Whitlock Company

Education

2004 - 2005
Master of Accountancy from Missouri State University
2000 - 2004
Bachelor of Science (B.S.) from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Springfield, Missouri, United States Job Level : Leadership Designation : Partner at Pinnacle Consulting, CPAs, LLC
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Crystal

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Crystal take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Crystal

Personality Compatibility


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