Crystal Ryan

Doer
DISC Type : ds

Chief Commercial Officer (CCO) at CenTrak

Greater Houston, United States

Overview

Crystal Ryan is the Chief Commercial Officer at CenTrak, a results-oriented leader in the medical device industry with an MBA from Indiana Wesleyan University. She specializes in developing commercial strategies and building high-performing teams. Colleagues describe her as a creative, high-energy, and innovative professional.

While at Cantel Medical, she drove international market expansion that resulted in a 367% increase in sales over a three-year period.

Personality Overview

Results Focused

Fast-paced

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Commercial Strategy
As CCO, she leads all commercial aspects including sales, marketing, and strategic planning to drive revenue and pipeline expansion for CenTrak.
Solutions Selling
She orchestrated a strategic shift for CenTrak, moving the company from a hardware seller to an end-to-end solutions provider.
Building Teams
She is recognized for her ability to build world-class teams from the ground up and develop individuals into future leaders.

Media Appearances

CenTrak Announces Leadership Team Realignment to Drive Product Innovation and Support Business Growth. Featured in PR Newswire

See Now

Crystal Ryan - Chief Commercial Officer - CenTrak. Featured in CenTrak Official Website

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Work History

2-2023
Chief Commercial Officer (CCO) at CenTrak
7-2020 - 2-2023
Chief Marketing Officer at CenTrak
3-2019 - 7-2020
Vice President, Global Marketing & Medical Education at Cantel Medical
2-2016 - 3-2019
Sr Director, Global Strategy and Business Development at Cantel Medical
4-2013 - 2-2016
Director Of Marketing, International at Cantel Medical

Education

1992 - 1996
Bachelor of Science from Ball State University
2001 - 2003
MBA from Indiana Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Houston, United States Job Level : Leadership Designation : Chief Commercial Officer (CCO) at CenTrak
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Crystal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Crystal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Crystal

Personality Compatibility


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