Crystal Stiles

Judge
DISC Type : Dc

Executive Director, Economic Development at NextEra Energy Resources

North Palm Beach, Florida, United States

Overview

Crystal Stiles is a leader in economic development, currently serving as Executive Director at NextEra Energy Resources. With a background in shaping Floridas economy and energy sector at Florida Power & Light, she has experience in electric mobility, innovation hubs, and business attraction. Colleagues describe her as a dedicated, creative, and professional thought leader.

Personality Overview

Quality Focused

Demanding

Objective Thinker

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

Economic Development
Her career has been centered on strengthening communities and growing Florida's economy through business attraction, retention, and workforce development.
Electric Mobility
At Florida Power & Light, she spearheaded the creation of Florida's largest public EV charging network, supported fleet electrification, and launched residential charging solutions.
Startup Incubation
She led the launch of 35 Mules, an innovation hub and business incubator by FPL, to support and attract promising startup founders to Florida.

Media Appearances

Crystal has no verified media appearances

Work History

9-2025
Executive Director, Economic Development at NextEra Energy Resources
3-2022 - 9-2025
Executive Director, Development, Distributed Technologies and Mobility at Florida Power & Light Company
11-2019 - 3-2022
Senior Director, Economic Development at Florida Power & Light Company
8-2016 - 11-2019
Director, Economic Development at Florida Power & Light Company
6-2015 - 8-2016
Manager, Economic Development at Florida Power & Light Company

Education

2017 - 2019
MBA from Florida Atlantic University - College of Business
2007 - 2009
B.A. from Mary Baldwin University

More Information

Social Presence :

Prographics :

Exp : 26 Location : North Palm Beach, Florida, United States Job Level : Senior Designation : Executive Director, Economic Development at NextEra Energy Resources
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Crystal

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They can take decisions very fast if you manage to convince them.
  • Can Crystal take some risk or not?

  • The risks don’t matter much to them.

You And Crystal

Personality Compatibility


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