Will Ashworth

Organizer
DISC Type : Sd

Account Executive at Webflow

London, England, United Kingdom

Overview

Will is an Account Executive at Webflow for the UKI market, with prior experience at Salesforce and Tableau. He aims to bring "development superpowers to everyone" and holds a Bachelor of Arts from the University of West London, along with certifications in Generative AI and negotiations.

He shows a keen interest in team collaboration, having recently traveled to Spain with the Webflow EMEA team to strategize on regional customer success. His early career at a tour company suggests a possible interest in travel and exploring new places.

He is certified in "Generative Artificial Intelligence: From Hype to Business Impact, " indicating a proactive approach to understanding emerging technologies.

Personality Overview

Somewhat Formal

Slow Starter

Pleasant

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI Engine Optimization
Actively shares content on how AI is changing brand discovery and search, highlighting the growing importance of AEO in a post-SEO world.
Modern Web Platforms
Passionate about his work at Webflow, he focuses on how modern tools can supercharge websites and help businesses stand out in a competitive online landscape.
EMEA Sales Strategy
Engaged in developing growth strategies across the EMEA region, focusing on how to better support customers and expand Webflow's impact.

Media Appearances

Will has no verified media appearances

Work History

6-2025
Account Executive at Webflow
11-2021 - 6-2025
Account Executive at Salesforce
2-2021 - 11-2021
Business Development Representative at Tableau Software (EMEA UKI) at Tableau
3-2020 - 2-2021
Sales Development Representative at Tableau
5-2018 - 3-2020
Company Development Officer at YELLOW MOON TOURS LIMITED

Education

2012 - 2016
Bachelor of Arts - BA from University of West London
2006 - 2012
Education details unavailable from King's School, Rochester

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Account Executive at Webflow
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Will

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Will take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Will

Personality Compatibility


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