Crystal Su

Evaluator
DISC Type : Dsc

Demand Generation Manager at Race Communications

Anaheim, California, United States

Overview

Crystal has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

10-2023 - 4-2025
Demand Generation Manager at Race Communications
9-2023 - 3-2026
Director of Marketing at Race Communications
11-2023
Fashion Director at Resurrection Vintage Clothing
General Manager at Genius Juice
Account Manager - Product Development/Production at Quality Worldwide

Education

2006 - 2008
MBA from University of California, Davis - Graduate School of Management
2019 - 2021
Graphic Design from Santa Ana College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Anaheim, California, United States Job Level : Senior Designation : Demand Generation Manager at Race Communications
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Crystal

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Crystal take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Crystal

Personality Compatibility


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