Crystal Verran in

Crystal Verran

Questioner · DISC type c
Director of Marketing and Communications at Wayland Academy
📍 Beaver Dam, Wisconsin, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
17 Years
Current Role
Director of Marketing and Communications
Job Level
Mid-senior
Location
Beaver Dam, Wisconsin, United States
Personality Overview

How Crystal shows up

Not Easily Convinced
Price-Sensitive
Value Seeker

It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Priorities

Topics Crystal cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

2-2021
Director of Marketing and Communications
Wayland Academy
9-2015 - 2-2021
Director of Marketing Operations in University Marketing and Communications
Michigan Technological University
2-2013 - 8-2015
Senior Strategist—Operations
Michigan Technological University
9-2012 - 2-2013
Director of Publications, University Marketing and Communications
Michigan Technological University
1-2009 - 8-2012
Assistant Director, University Marketing and Communications
Michigan Technological University
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
Certified Digital Marketing Professional
Digital Marketing Institute
BA
Michigan Technological University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Crystal. Free, 10 seconds.