Crystal Verran

Questioner
DISC Type : c

Director of Marketing and Communications at Wayland Academy

Beaver Dam, Wisconsin, United States

Overview

Crystal has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

2-2021
Director of Marketing and Communications at Wayland Academy
9-2015 - 2-2021
Director of Marketing Operations in University Marketing and Communications at Michigan Technological University
2-2013 - 8-2015
Senior Strategist—Operations at Michigan Technological University
9-2012 - 2-2013
Director of Publications, University Marketing and Communications at Michigan Technological University
1-2009 - 8-2012
Assistant Director, University Marketing and Communications at Michigan Technological University

Education

Certified Digital Marketing Professional from Digital Marketing Institute
BA from Michigan Technological University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Beaver Dam, Wisconsin, United States Job Level : Mid-senior Designation : Director of Marketing and Communications at Wayland Academy
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Crystal

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Crystal take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Crystal

Personality Compatibility


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