Cuneyt Ertan

Editor
DISC Type : CS

Head of Finance / Middle East & Africa, Turkiye, CIS, Ukraine at Apple

Dubai, United Arab Emirates

Overview

Cuneyt Ertan is a seasoned finance executive at Apple, currently serving as the Head of Finance for the Middle East, Africa, Turkiye, CIS, and Ukraine. His career at Apple showcases a progression through key leadership roles, including Head of Insights and Head of Demand Forecast & Analytics. He holds a BS from Middle East Technical University.

Based on his social media activity, Cuneyt appears to be proud of his Turkish heritage, having posted in celebration of the 100th anniversary of the Turkish Republic. He actively shares job openings, highlighting his focus on building energetic and collaborative teams within his division.

He holds a certification in "Developing a Learning Mindset, " underscoring a commitment to continuous personal and professional growth.

Personality Overview

Objective Thinker

Skeptic

Fact-Driven

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Regional Finance Leadership
Manages finance for Apple across a vast and diverse set of regions, including the Middle East, Africa, Turkiye, CIS, and Ukraine, indicating deep expertise in multinational financial operations.
Data-Driven Insights
Previous roles as Head of Insights and Head of Demand Forecast & Analytics show a strong background in using data for financial planning and strategy.
Team Building
Frequently posts about career opportunities on his team in Dubai, emphasizing a desire to build energetic and collaborative work environments.

Media Appearances

Cuneyt has no verified media appearances

Work History

10-2023
Head of Finance / Middle East & Africa, Turkiye, CIS, Ukraine at Apple
6-2020
Head of Finance / Middle East and Africa (Regional Controller) at Apple
8-2019 - 6-2020
EMEIA Head of Insights at Apple
9-2017 - 8-2019
Head of Demand Forecast & Analytics / IMMEA Region at Apple
7-2015 - 9-2017
Head of Finance / Turkey (Country Controller) at Apple

Education

1994 - 1998
BS from Orta Doğu Teknik Üniversitesi / Middle East Technical University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Finance / Middle East & Africa, Turkiye, CIS, Ukraine at Apple
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Insights For Selling To Cuneyt

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cuneyt is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cuneyt

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cuneyt move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Cuneyt take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Cuneyt

Personality Compatibility


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