CY WALDRON

Go-getter
DISC Type : d

Founding Member and Partner at REIF LLC

Salt Lake City Metropolitan Area, United States

Overview

Cy Waldron is a third-generation developer and Founding Partner at REIF, LLC and Surface Development, LLC. With over 25 years of experience, he specializes in multifamily projects, managing a career portfolio exceeding $300 million. A University of Utah alumnus, he is known for creating transformative spaces that enrich communities.

He is a leader in all aspects of construction, from pre-construction planning and renovations to large-scale value-add initiatives.

As a third-generation developer, his career portfolio of multifamily projects now exceeds $300 million.

Personality Overview

Fast-Paced

Direct & Candid

Challenger

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Multifamily Investing
His entire career, portfolio, and current ventures like REIF, LLC are focused on identifying, acquiring, and developing multifamily real estate assets.
Workforce Housing
As a partner at B7 Hawaii, LLC, he is directly involved in developing high-quality multifamily housing projects specifically for the local workforce.
Emerging Real Estate Markets
He actively analyzes and invests in high-growth markets, specifically highlighting migration surges and job growth in Salt Lake City and Hampton Roads.

Media Appearances

CY has no verified media appearances

Work History

6-2024
Founding Member and Partner at REIF LLC
1-2022
Partner / Member at B7 Hawaii, LLC
3-2021
Founding Partner at Surface Development
1-2021
Director of Business Development at BCC Construction Group
1-2021 - 1-2024
Director at LFB Ventures

Education

1994 - 1996
Business from University of Utah

More Information

Social Presence :

Prographics :

Exp : 28 Location : Salt Lake City Metropolitan Area, United States Job Level : Mid-senior Designation : Founding Member and Partner at REIF LLC
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Insights For Selling To CY

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with CY is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from CY

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will CY move?

  • Their decision making speed is somewhere in the middle.
  • Can CY take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And CY

Personality Compatibility


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