Cynthia Antoun

Questioner
DISC Type : c

Senior Lead for New Market Development at Sense Neuro Diagnostics

Winston-Salem, North Carolina, United States

Overview

Cynthia has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

12-2023
Senior Lead for New Market Development at Sense Neuro Diagnostics
1-2017 - 12-2023
Medtronic Neuromodulation - Deep Brain Stimulation - Sales at Medtronic Brain Therapies
1-2015 - 1-2017
Medtronic Neuromodulation - Pain at Medtronic Brain Therapies
4-2013 - 1-2015
Electrophysiology and 3D cardiac mapping - Clinical at Biosense Webster - Johnson &Johnson
5-2006 - 4-2010
Marketing Development Manager - Minimally Invasive Surgical Procedures at Ethicon Endo-Surgery, Inc. Johnson and Johnson

Education

Bachelor of Science - BS from University of Maryland Baltimore County
Bachelor of Science - BS from Essex County College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Winston-Salem, North Carolina, United States Job Level : Mid-senior Designation : Senior Lead for New Market Development at Sense Neuro Diagnostics
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cynthia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cynthia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cynthia

Personality Compatibility


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