Cynthia Birch

Examiner
DISC Type : sc

Director of Marketing at University of Miami, UHealth

Miami-Fort Lauderdale Area, United States

Overview

Cynthia has no verified overview

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

6-2012
Director of Marketing at University of Miami, UHealth
5-2012
Director, Health Information Center & Library, Associate Director of Marketing at University of Miami, Bascom Palmer Eye Institute

Education

B.A. from University of Miami

More Information

Social Presence :

Prographics :

Exp : 13 Location : Miami-Fort Lauderdale Area, United States Job Level : Mid-senior Designation : Director of Marketing at University of Miami, UHealth
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Cynthia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Cynthia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Cynthia

Personality Compatibility


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