Cynthia Crane

Energizer
DISC Type : I

Operating Advisor at Thoma Bravo

San Francisco Bay Area, United States

Overview

Cynthia Crane is an Operating Advisor at Thoma Bravo with 20 years of experience driving profitable growth across startups and Global 500 companies. She specializes in M&A, financial strategy, and building high-performance finance teams. She holds an MBA from Santa Clara University and a B. A. from UC San Diego.


She has a track record of creating environments with strong financial discipline and cross-functional alignment.

Personality Overview

Big Picture Person

Imaginative

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

M&A Integration
Listed as a core specialty, focusing on successfully integrating acquired companies, which is central to her role at a private equity firm like Thoma Bravo.
Software Finance
Her experience at Dell Software, IBM Rational Software, and Thoma Bravo's software focus indicates a deep interest in the financial operations of software companies. [Predicted]
Performance Metrics
She has developed and implemented business processes and performance metrics to monitor and achieve success throughout her career.

Media Appearances

Cynthia has no verified media appearances

Work History

7-2015
Operating Advisor at Thoma Bravo
5-2012 - 6-2015
Finance Controller, Dell Software Group at Dell
3-2004 - 5-2012
Vice President Financial Planning & Analysis at Dell SonicWALL
Sr.Manager Finance, Investor Relations, FP&A at IBM | Rational Software
Sr. Manager, Planning at MCI, Mass Markets Division

Education

Master of Business Administration (M.B.A.) from Santa Clara University Leavey School of Business
B.A. Quantitative Economics and Decision Sciences from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Operating Advisor at Thoma Bravo
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cynthia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cynthia take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cynthia

Personality Compatibility


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