Jorge is the Co-Founder and Creative Director of Wasted ApS, a social start-up in Copenhagen. With over eight years of experience in branding and design, he focuses on creating brand narratives that connect with culture. He holds a Bachelor of Business Administration from Universidad Panamericana.
Originally from Mexico City, Jorge draws energy and inspiration from visiting his hometown. He admires multi-talented creatives like Donald Glover for their ability to seamlessly transition between high-quality projects. His personal style is casual, believing that if you look good, you feel and perform well.
His company, Wasted ApS, makes pasta from bread that would otherwise be discarded, tackling both food waste and food insecurity.
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