Cynthia Elmastian

Critic
DISC Type : C

Head of Brand Engagement at skinbetter science

New York, New York, United States

Overview

Cynthia has no verified overview

Personality Overview

Negotiator

Information Seeker

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

1-2024
Head of Brand Engagement at skinbetter science
2-2020
Director, Digital & CRM at L'Oréal
10-2017 - 2-2020
Senior Marketing Manager at Coty
3-2014 - 2-2020
Senior Manager, Digital Marketing at Nestlé Waters North America
4-2010 - 3-2014
Brand & Corporate Communications Manager at Nestlé USA

Education

2001 - 2005
Bachelors from University of California, Berkeley
2005 - 2007
Masters from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Brand Engagement at skinbetter science
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cynthia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cynthia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cynthia

Personality Compatibility


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