Cynthia Gonzalez

Questioner
DISC Type : c

Director of Sales at Visit the Santa Ynez Valley

Santa Maria, California, United States

Overview

Cynthia has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

4-2024
Director of Sales at Visit the Santa Ynez Valley
6-2023 - 4-2024
Sales And Marketing Specialist at None
8-2022 - 6-2023
Director of Sales at Visit SLO CAL
3-2021 - 7-2022
Business Development at First American Title
2-2020 - 8-2020
Contract Manager- Acquisitions North America at Hotelbeds

Education

2002 - 2004
Bachelor of Science (B.S.) from University of Nevada-Las Vegas
Associate of Arts and Sciences (A.A.S.) from Allan Hancock College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Santa Maria, California, United States Job Level : N/A Designation : Director of Sales at Visit the Santa Ynez Valley
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cynthia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cynthia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cynthia

Personality Compatibility


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