Cynthia Mak is a customer service strategy consultant and the founder of The Caring Company. She specializes in helping SMEs optimize their customer contact processes and teams. A Lean Black Belt and CCMA Manager of the Year 2021, she holds a Master of Science from Leiden University and authored a Dutch e-book on customer service strategy.
Cynthia is a regular columnist for Ziptone, an online magazine for customer contact professionals, where she writes about industry trends and relevant topics. She also reports on events in the field and is an organizer for the National Customer Contact Week, celebrating professionals in the industry.
Unique fact: Her Masters thesis involved studying the influence of psychological control on motivation in adolescents using baseline EEG measurements.
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