Cynthia Mak MSc in

Cynthia Mak MSc

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Business Owner at The Caring Company B.V.
📍 The Randstad, Netherlands

Cynthia Mak is a customer service strategy consultant and the founder of The Caring Company. She specializes in helping SMEs optimize their customer contact processes and teams. A Lean Black Belt and CCMA Manager of the Year 2021, she holds a Master of Science from Leiden University and authored a Dutch e-book on customer service strategy.

Cynthia is a regular columnist for Ziptone, an online magazine for customer contact professionals, where she writes about industry trends and relevant topics. She also reports on events in the field and is an organizer for the National Customer Contact Week, celebrating professionals in the industry.

Unique fact: Her Masters thesis involved studying the influence of psychological control on motivation in adolescents using baseline EEG measurements.

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Experience
2 Years
Current Role
Business Owner
Job Level
Junior
Location
The Randstad, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cynthia cares about

Customer Service Strategy
Her entire business is built around creating sustainable, tailor-made customer service strategies for SMEs, moving beyond temporary fixes or tools.
Process Optimization
As a certified Lean Black Belt, she focuses heavily on creating optimal and efficient processes for customer-facing teams to improve operations.
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Career

Work history

11-2022
Business Owner
The Caring Company B.V.
7-2025
Consultant Change Management
Sircle Collection
11-2023
Freelance Columnist & Reporter
Ziptone - 100% klantcontact
7-2025
Project Manager Insurances
NKC Europa's grootste camperclub
1-2025 - 4-2025
Event Organizer National Customer Contact Week 2025
CCMA - Customer Contact Management Association
In the press

Media appearances

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Education
2011 - 2013
Master of Science (MSc)
Leiden University
2009 - 2011
Bachelor's degree
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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