Cynthia Short, MBA

Questioner
DISC Type : c

Chief Marketing Strategist at RASĀSVĀDA

Bellevue, Washington, United States

Overview

Cynthia has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

4-2024
Chief Marketing Strategist at RASĀSVĀDA
10-2023
Customer Experience Advisor - Pro Bono at Optispan
1-2021 - 10-2023
Global Education & Empowerment Director at Paula's Choice Skincare
11-2019 - 1-2021
Marketing Consultant at Paula's Choice Skincare
12-2018 - 11-2019
Chief Marketing Officer at Persona, a Nestlé Health Science company

Education

MBA from Northwestern University - Kellogg School of Management
Bachelor of Science from University of Wisconsin

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bellevue, Washington, United States Job Level : Junior Designation : Chief Marketing Strategist at RASĀSVĀDA
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cynthia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cynthia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cynthia

Personality Compatibility


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