Daijha Johnson

Inspirer
DISC Type : id

Senior Manager of Corporate Media Relations at Cleveland Cavaliers

Cleveland, Ohio, United States

Overview

Daijha is the Senior Manager of Corporate Media Relations for the Cleveland Cavaliers. A graduate of Syracuse University, she previously rose from intern to Senior Account Executive at Dix & Eaton, specializing in media relations, ESG communications, and research. Colleagues praise her positive, solutions-oriented approach on complex projects.

Outside of her corporate role, Daijha is a passionate storyteller and advocate who runs her own agency, Arrow Communications LLC, focused on elevating the narratives of small businesses in minority communities. A lifelong passion for advocacy earned her the nickname "Activist" from her grandmother when she was young.

She is the founder of her own public relations agency, Arrow Communications, which she runs outside of her full-time role.

Personality Overview

Charming & Persuasive

Achievment Oriented

Fast Adopter

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Corporate Storytelling
Describes herself as a "storyteller" and helps shape the business narrative for the Cleveland Cavaliers organization.
Minority Entrepreneurship
Founded her own agency, Arrow Communications, to provide PR services for small businesses, particularly in Black and brown communities.
Women in Sports
Actively celebrates and promotes the advancement of women in the sports industry, viewing them as an inspiration for girls everywhere.

Media Appearances

Daijha has no verified media appearances

Work History

3-2024
Senior Manager of Corporate Media Relations at Cleveland Cavaliers
8-2023 - 2-2024
Senior Account Executive at Dix & Eaton
9-2022 - 8-2023
Account Executive at Dix & Eaton
6-2021 - 9-2022
Assistant Account Executive at Dix & Eaton
1-2021 - 5-2021
Public Relations Intern at Dix & Eaton

Education

2017 - 2021
Bachelor of Science - BS from S.I. Newhouse School of Public Communications at Syracuse University
2017 - 2021
Bachelor of Arts - BA from Syracuse University College of Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cleveland, Ohio, United States Job Level : Middle Designation : Senior Manager of Corporate Media Relations at Cleveland Cavaliers
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Insights For Selling To Daijha

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daijha is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Daijha

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Daijha move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Daijha take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Daijha

Personality Compatibility


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