Daina Trout

Doer
DISC Type : ds

Chief Mission Officer & Co-Founder at Health-Ade

Los Angeles, California, United States

Overview

Daina Trout is the co-founder of Health-Ade, the kombucha company she led as CEO for its first decade before transitioning to Chief Mission Officer. A nutritionist with Masters degrees from Tufts University, she has deep expertise in brand strategy, innovation, and sustainability within the CPG industry.

Outside of work, Daina is a mother of two sons and prioritizes a wellness-focused lifestyle. Her routine often includes meditation and exercise, such as running or yoga, to maintain balance and well-being.

Unique fact: Daina and her co-founders started Health-Ade by brewing their first batches of kombucha in a closet and selling them at a local farmers market.

Personality Overview

Strategic Planner

Results Focused

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Gut Health
As a nutritionist, she is passionate about educating consumers on the microbiome, emphasizing the importance of prebiotics and probiotics for overall wellness.
Brand Storytelling
She focuses on creating fun, educational campaigns to close the consumer knowledge gap on products like kombucha and build a strong, mission-driven brand identity.
Female Entrepreneurship
Recognized as an "Entrepreneur of the Year" by Georgetown University, she actively mentors other founders and shares insights from her journey of building a successful company.

Media Appearances

Daina has no verified media appearances

Work History

8-2021
Chief Mission Officer & Co-Founder at Health-Ade
8-2021
Board Observer at Health-Ade
9-2013 - 8-2021
Chairperson of the Board at Health-Ade
3-2012 - 8-2021
CEO & Co-Founder at Health-Ade
9-2021
Membership Chair at YPO

Education

2003 - 2007
Master of Science (MS) from The Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University
2005 - 2007
Associate of Science (AS) from Simmons University
1999 - 2003
Health sciences from Georgetown University
9-1999 - 6-2003
Bachelor of Science - BS from Georgetown University
9-2003 - 6-2007
Master of Science - MS from The Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Mission Officer & Co-Founder at Health-Ade
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Insights For Selling To Daina

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Daina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Daina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Daina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Daina

Personality Compatibility


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