Daja Herald

Commander
DISC Type : D

Senior Director Global Marketing at Curia

Washington DC-Baltimore Area, United States

Overview

Daja is a senior marketing leader in the life sciences, pharmaceutical, and biotech industries. She excels at leading global teams in brand strategy, demand generation, and commercial operations. Colleagues describe her as a "tremendous leader," "strategic thinker," and "organized." She holds a B.B.A. from Seton Hall University.


During her time at Bioclinic, Daja successfully launched a new CNS imaging service, which captured significant early market share.

Personality Overview

Risk-Taker

Strong-Willed

Decisive

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Global Brand Strategy
Experienced in repositioning companies and leading multi-channel brand initiatives to drive revenue growth for life science organizations like Curia and WuXi AppTec.
HCP Engagement
A core focus of her past roles involved developing integrated marketing plans and congress strategies to advance investigator and site engagement for clinical trials.
Demand Generation
Proven to increase marketing qualified leads (MQLs) by over 50% by implementing marketing automation platforms and executing targeted campaigns.

Media Appearances

Daja has no verified media appearances

Work History

10-2023 - 12-2024
Senior Director Global Marketing at Curia
3-2021 - 10-2023
Marketing Director, Commercial Operations at WuXi AppTec
10-2018 - 3-2021
Senior Manager, Field Marketing at WuXi AppTec
2-2011 - 11-2017
Manager, Global Marketing at Bioclinica
2-2008 - 1-2011
Sr. Marketing Specialist at Bioclinica

Education

Bachelor of Business Administration (B.B.A.) from Seton Hall University
Education details unavailable from Seton Hall University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington DC-Baltimore Area, United States Job Level : N/A Designation : Senior Director Global Marketing at Curia
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Insights For Selling To Daja

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daja is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daja

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Daja move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Daja take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Daja

Personality Compatibility


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