Dal Brazzell

Evaluator
DISC Type : dcs

Business Development Leader at Premier Fire & Security an APi Group company

Waxhaw, North Carolina, United States

Overview

Dal Brazzell is a Business Development Leader at Premier Fire & Security with over 25 years of experience in fire protection. He leverages his background in electrical and electronics engineering to serve clients in construction, engineering, and insurance, focusing on advanced fire safety solutions.

He operates on a strong personal philosophy centered on treating others with respect, serving others before himself, and earning trust. He values hard work, continuous learning, and taking calculated risks as keys to professional and personal growth.

Dal has built his entire career on the foundational principle: "Treat others the way I prefer to be treated. "

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Fire Protection
With a 25+ year career in the field, he actively supports the mission of the Society of Fire Protection Engineers (SFPE) to stay knowledgeable on cutting-edge practices.
Data Center Safety
He is focused on solving the fire and life safety challenges for tomorrow's data centers and digital infrastructure, a key topic at events he attends.
Skilled Trades
He expresses immense pride in the highly capable and qualified skilled trade operations teams that are essential for building digital infrastructure.

Media Appearances

Dal has no verified media appearances

Work History

10-2022
Business Development Leader at Premier Fire & Security an APi Group company
5-2019 - 10-2022
Sales Manager - Southeast at ORR Protection
9-2017 - 5-2019
Territory Sales Manager - Fire Products (VAP Channel) - Appalachian Territory (VA, WV, KY, NC, SC) at Siemens
10-2016 - 9-2017
Zone Solutions Sales Manager / Fire Safety & Security at Siemens
11-2012 - 10-2016
Area Sales Manager - Georgia/Carolinas - Fire Safety & Security at Siemens

Education

1997 - 1998
Electrical Engineering from UNC Charlotte College of Engineering
1995 - 1997
Electronics Engineering Technology from University of South Carolina Lancaster

More Information

Social Presence :

Prographics :

Exp : 21 Location : Waxhaw, North Carolina, United States Job Level : Senior Designation : Business Development Leader at Premier Fire & Security an APi Group company
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Insights For Selling To Dal

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dal is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dal

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dal move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dal take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dal

Personality Compatibility


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