Seth Lorson

Questioner
DISC Type : c

Senior Regional Director at Info-Tech Research Group

Charleston, South Carolina, United States

Overview

Seth Lorson is an experienced Senior Regional Director at Info-Tech Research Group with a history of helping IT leaders achieve their goals. He focuses on business relationship management, account management, and strategic decision-making. He holds a Bachelors degree from Coastal Carolina University and certifications in Value Selling and Solution Selling.

There is no publicly available information about Seths personal life, hobbies, or interests outside of his professional capacity. His background and career are focused on sales and IT advisory services.

He is a two-time winner of the prestigious "Presidents Club" award at Info-Tech, recognized for exceeding his sales targets by 122% and 117% respectively.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

IT Leadership Strategy
His role centers on providing unbiased, relevant research to help CIOs and IT leaders make well-informed, strategic decisions for their organizations.
Cost Optimization
He recently promoted an Info-Tech event focused on helping companies with vendor contract negotiation and discovering tools to drive savings.
Digital Transformation
His prior experience at Blackbaud focused on providing healthcare organizations with digital transformation strategies to fuel their philanthropic goals.

Media Appearances

Seth has no verified media appearances

Work History

8-2022
Senior Regional Director at Info-Tech Research Group
1-2021 - 8-2022
Regional Director at Info-Tech Research Group
1-2019 - 1-2021
Enterprise Client Account Executive at Blackbaud
8-2016 - 1-2019
Enterprise Account Executive - Target Analytics at Blackbaud
1-2012 - 5-2016
Account Executive at Gartner

Education

2005 - 2009
Bachelor’s Degree from Coastal Carolina University
Education details unavailable from Horseheads High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Charleston, South Carolina, United States Job Level : Senior Designation : Senior Regional Director at Info-Tech Research Group
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Seth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Seth take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Seth

Personality Compatibility


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