Dallas Gabriel

Observer
DISC Type : ci

President at Willis

Milton, Ontario, Canada

Overview

Dallas Gabriel is the President of Willis, a second-generation family business where he has built his entire career. He is focused on strategic growth, team culture, and sourcing premium products. A Brock University graduate, he also completed the QuantumShift™ executive program at the Ivey Business School.

Dallas has a strong appreciation for modern design and architecture, demonstrated by his active participation in industry events like Modernism Week. He shows a deep personal commitment to his companys legacy, its people, and celebrating the successes of clients and partners in the design community.

He is the second-generation president of Willis, having taken over the leadership role from his father.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Family Business Legacy
As the second-generation president, he is deeply invested in continuing the 50-year legacy of his family's company and nurturing its culture.
Architectural Design
Shows a strong interest in the A&D community by promoting and participating in events like Modernism Week and highlighting innovative design materials.
Premium Surface Materials
Has a stated focus on sourcing "premium and forward-thinking products" and frequently posts about high-end materials like Corian, Lapitec, and Fenix.

Media Appearances

Dallas has no verified media appearances

Work History

12-2020
President at Willis
6-2018 - 12-2020
Director of Sales at Willis
6-2017 - 6-2018
Sales Manager at Willis
6-2011 - 6-2017
Ontario Sales Manager at Willis
8-2007 - 6-2011
Commercial Sales Specialist at Willis

Education

1994 - 1998
BA Honours from Brock University
Education details unavailable from Brock University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Milton, Ontario, Canada Job Level : N/A Designation : President at Willis
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Insights For Selling To Dallas

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dallas is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Dallas

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Dallas move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Dallas take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Dallas

Personality Compatibility


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