Dallas Gabriel in

Dallas Gabriel

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President at Willis
📍 Milton, Ontario, Canada

Dallas Gabriel is the President of Willis, a second-generation family business where he has built his entire career. He is focused on strategic growth, team culture, and sourcing premium products. A Brock University graduate, he also completed the QuantumShift™ executive program at the Ivey Business School.

Dallas has a strong appreciation for modern design and architecture, demonstrated by his active participation in industry events like Modernism Week. He shows a deep personal commitment to his companys legacy, its people, and celebrating the successes of clients and partners in the design community.

He is the second-generation president of Willis, having taken over the leadership role from his father.

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Experience
27 Years
Current Role
President
Location
Milton, Ontario, Canada
Personality Overview

How Dallas shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dallas cares about

Family Business Legacy
As the second-generation president, he is deeply invested in continuing the 50-year legacy of his family's company and nurturing its culture.
Architectural Design
Shows a strong interest in the A&D community by promoting and participating in events like Modernism Week and highlighting innovative design materials.
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Career

Work history

12-2020
President
Willis
6-2018 - 12-2020
Director of Sales
Willis
6-2017 - 6-2018
Sales Manager
Willis
6-2011 - 6-2017
Ontario Sales Manager
Willis
8-2007 - 6-2011
Commercial Sales Specialist
Willis
In the press

Media appearances

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Education
1994 - 1998
BA Honours
Brock University
Education details unavailable
Brock University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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