Dan Beall in

Dan Beall

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Director of Product Marketing at Progress
📍 Raleigh-Durham-Chapel Hill Area, United States

Dan Beall is a pragmatic marketing professional with fifteen years of experience in the software industry, currently leading a global product marketing team at Progress. He specializes in driving go-to-market strategy for developer-focused products and holds a degree in Journalism from West Virginia University. People who have worked with him describe him as creative, innovative, and professional.

Outside of his core marketing role, Dan has a keen interest in the intersection of technology and communication. He authored a book on a software development tool, demonstrating his ability to translate complex technical concepts for a broader audience. He also consults for startups, helping them develop market-entry plans.

Unique fact: Dan is the author of the book "LightSwitch in Action", showcasing his deep expertise in software development frameworks.

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Experience
26 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Dan cares about

AI in Software
He frequently posts about the unfolding story of AI in coding and its impact on software engineering, noting he has a "front row seat" to its evolution at Progress.
Go-to-Market Strategy
His current role involves composing and driving GTM strategy for developer products, and he has experience creating GTM plans for startups as an independent consultant.
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Career

Work history

11-2025
Director of Product Marketing
Progress
12-2022 - 11-2025
Senior Manager, Product Marketing
Progress
12-2021 - 12-2022
Manager, Product Marketing
Progress
9-2020 - 12-2021
Senior Product Marketing Manager
Progress
5-2018 - 9-2020
Product Manager / Product Marketing Manager
LexisNexis
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1997
Journalism
West Virginia University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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