Dan Cowley

Examiner
DISC Type : cs

Group Head of Digital at Drax Group

Greater London, England, United Kingdom

Overview

Dan has no verified overview

Personality Overview

Unexpressive

Late Adopter

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Dan has no verified topics they care about

Media Appearances

Dan has no verified media appearances

Work History

8-2022
Group Head of Digital at Drax Group
7-2017 - 7-2022
Head of Digital Strategy at Black Sun
10-2014 - 6-2017
Client Director, Digital at Conran Design Group
2-2011 - 10-2014
Senior Digital Project Manager at MerchantCantos
5-2010 - 2-2011
Senior Account Manager at Salterbaxter

Education

2000 - 2004
BSC from Aston University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Group Head of Digital at Drax Group
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Dan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Dan take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Dan

Personality Compatibility


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