Dan Hoedeman in

Dan Hoedeman

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President at McLeod Marketing
📍 Minneapolis, Minnesota, United States

Dan Hoedeman is an enthusiastic marketing leader with over 20 years of experience in brand strategy and customer experience for major B2B and B2C brands like Subaru, Citibank, and Delta Air Lines. He currently serves as the President of McLeod Marketing.

Outside of his marketing career, Dan is deeply passionate about community-driven sports. He is a co-founder and the Chairman of Minneapolis City SC, a non-profit minor league soccer club, which he helped grow from a hobby project into an impactful community organization.

Inspired by the community-focused model of German soccer clubs, he co-founded Minneapolis City SC.

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Experience
22 Years
Current Role
President
Job Level
Senior
Location
Minneapolis, Minnesota, United States
Personality Overview

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Communication Style
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Priorities

Topics Dan cares about

Brand Storytelling
With over two decades of experience, he helps companies tell better product stories and establish powerful brand visions for clients ranging from startups to Fortune 500 companies.
Customer Journeys
A core part of his professional headline and expertise involves crafting compelling strategic experiences for customers that deliver measurable results for complex, regulated industries.
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Career

Work history

1-2025
President
McLeod Marketing
1-2024
Brand & Experience Consultant
Stranger Friend
8-2021 - 1-2024
President
Riley Hayes
6-2021 - 12-2023
Founder
Football Town
3-2015 - 8-2021
VP, Engagement & Delivery
Riley Hayes
In the press

Media appearances

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Education
Education details unavailable
College of the Holy Cross
Education details unavailable
University of Sussex
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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