Dan Hoedeman

Trailblazer
DISC Type : ID

President at McLeod Marketing

Minneapolis, Minnesota, United States

Overview

Dan Hoedeman is an enthusiastic marketing leader with over 20 years of experience in brand strategy and customer experience for major B2B and B2C brands like Subaru, Citibank, and Delta Air Lines. He currently serves as the President of McLeod Marketing.

Outside of his marketing career, Dan is deeply passionate about community-driven sports. He is a co-founder and the Chairman of Minneapolis City SC, a non-profit minor league soccer club, which he helped grow from a hobby project into an impactful community organization.

Inspired by the community-focused model of German soccer clubs, he co-founded Minneapolis City SC.

Personality Overview

Informal

Assertive

Friendly But Fast

They will fight for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Brand Storytelling
With over two decades of experience, he helps companies tell better product stories and establish powerful brand visions for clients ranging from startups to Fortune 500 companies.
Customer Journeys
A core part of his professional headline and expertise involves crafting compelling strategic experiences for customers that deliver measurable results for complex, regulated industries.
Agency Modernization
As President of Riley Hayes, he successfully modernized the legacy agency by driving significant changes in its product, processes, and culture, leading to major client wins.

Media Appearances

Dan has no verified media appearances

Work History

1-2025
President at McLeod Marketing
1-2024
Brand & Experience Consultant at Stranger Friend
8-2021 - 1-2024
President at Riley Hayes
6-2021 - 12-2023
Founder at Football Town
3-2015 - 8-2021
VP, Engagement & Delivery at Riley Hayes

Education

Education details unavailable from College of the Holy Cross
Education details unavailable from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 22 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : President at McLeod Marketing
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Dan take some risk or not?

  • They can take risks if necessary.

You And Dan

Personality Compatibility


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