Dan Kolding

Questioner
DISC Type : c

CEO / adm.dir at Dagrofa Logistik a/s

Skanderborg, Central Denmark Region, Denmark

Overview

Dan Kolding is the CEO of Dagrofa Logistik A/S, leveraging over 30 years of senior executive experience in the dairy and FMCG industries with companies like Arla Foods and Danish Crown. A graduate of the Royal Veterinarian & Agricultural University, he has extensive international experience leading large-scale supply chain organizations across Europe.

Outside of his professional life, Dan resides in Skanderborg with his wife. Together, they have four adult children. No other specific hobbies or personal interests are publicly available, suggesting a focus on his family and extensive career.

He recently announced a three-digit million DKK investment to modernize Dagrofas logistics terminal in Ringsted as part of a new growth strategy.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Logistics Modernization
He is overseeing a multi-million DKK investment in Dagrofa's Ringsted warehouse terminal to modernize the company's entire logistics setup.
Strategic Partnerships
Recently entered a multi-year agreement with DSV, which will handle all of Dagrofa Logistik's distribution starting in 2026.
Corporate Growth
Actively discussing and implementing the company's "Gro’27 – vækst på vores måde” (Growth our way) strategy to foster more offensive business behavior.

Media Appearances

Dan has no verified media appearances

Work History

1-2023
CEO / adm.dir at Dagrofa Logistik a/s
10-2021 - 1-2023
Senior Vice President Operations, SC Excellence at Danish Crown
3-2018 - 1-2023
Head of Production and Supply Chain, Senior Vice President at Tulip Foods Company
3-2016 - 1-2023
Group Vice President at Arla Foods amba
5-2014 - 3-2016
Senior Vice President at Arla Foods Ltd. Consumer UK, Supply Chain

Education

1983 - 1988
Master's degree from Royal Veterinarian & Agricultural University, Copenhagen

More Information

Social Presence :

Prographics :

Exp : 11 Location : Skanderborg, Central Denmark Region, Denmark Job Level : Leadership Designation : CEO / adm.dir at Dagrofa Logistik a/s
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dan

Personality Compatibility


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