Dan Krauss

Inspirer
DISC Type : di

General Manager at Molson Coors Beverage Company

Greater Richmond Region, United States

Overview

Dan Krauss is a CPG executive with extensive experience in the beverage alcohol sector at Molson Coors. His expertise lies in wholesaler development, national account management, strategic selling, and leading high-performing sales teams. He holds a Bachelor of Science from Elmhurst University.

He has a significant background managing key national accounts, including previously serving as the Vice President responsible for the Walmart and Sams Club business for MillerCoors.

Personality Overview

Confident & Optimistic

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

National Account Strategy
He has a deep background in managing large, national accounts, having previously led the Walmart and Sam's Club business for MillerCoors.
Sales Team Leadership
His professional headline and posts emphasize his focus on coaching, leading, and recruiting for high-performing sales teams in the beverage industry.
Wholesaler Development
A core part of his executive focus is on building and nurturing relationships with wholesalers to drive growth in the beverage alcohol market.

Media Appearances

Dan has no verified media appearances

Work History

10-2018
General Manager at Molson Coors Beverage Company
5-2015 - 11-2018
MillerCoors Vice President National Accounts- Walmart-Sam’s at MillerCoors
1-2012 - 5-2015
VP National Accounts Drug, Emerging, Military, Club, Liquor at MillerCoors
10-2010 - 12-2011
Director of Business Development and Strategy at MillerCoors
12-2002 - 6-2008
General Manager at Molson Coors

Education

1984 - 1987
BS from Elmhurst University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Richmond Region, United States Job Level : Senior Designation : General Manager at Molson Coors Beverage Company
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Dan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Dan

Personality Compatibility


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