Dan Light in

Dan Light

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Managing Director at Different Edge® Performance Improvement
📍 United Kingdom

Dan Light is the Managing Director of Different Edge® Performance Improvement, specializing in boosting revenue for SaaS and PropTech companies. He focuses on improving the quality of business conversations using an award-winning, science-based methodology. People who have worked with him describe him as spectacular, engaging, and a "wizard" at unlocking potential in management teams.

Dan has a keen interest in the science behind human behavior and decision-making, which underpins his professional approach. He follows the work of institutions like the Institute of Psychiatry, Psychology & Neuroscience, blending academic principles with practical business application to help leaders create clarity and improve performance under pressure.

Unique fact: He has directly helped SaaS and PropTech management teams deliver over £1. 4 million in new revenue.

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Experience
13 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dan cares about

Conversation as Craft
Believes the quality of conversations is the key to unlocking business growth and better decision-making, a core theme in his speaking engagements and methodology.
SaaS & PropTech
His professional focus is on helping sales leaders and management teams within the SaaS and PropTech industries improve their performance and revenue.
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Career

Work history

12-2022
Managing Director
Different Edge® Performance Improvement
12-2020 - 7-2022
Chief Customer Officer
Elephants Don't Forget
1-2020 - 10-2020
Chief Operations Officer
Elephants Don't Forget
2-2018 - 11-2019
Director Consulting Services (Blue Sky Performance)
Capita
10-2014 - 3-2018
Client Director (Blue Sky Performance)
Capita
In the press

Media appearances

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Education

Dan has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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