Dan Richmond-Davies

Examiner
DISC Type : cs

Director of Engineering at Azur Technology

London, England, United Kingdom

Overview

Dan Richmond-Davies serves as the Director of Engineering at Azur Technology, specializing in Salesforce development. With experience in Apex, third-party integrations, and project leadership, he is described by colleagues as a smart developer with a tremendous drive for continuous improvement. He holds a Salesforce Certified Omnistudio Developer certification.

Outside of his technical role, Dan is a certified Mental Health First Aid Instructor with MHFA England®. This indicates a strong personal commitment to supporting mental well-being in the community and workplace. He actively pursues new certifications in both professional and personal fields.

Beyond his engineering leadership, Dan is a certified Mental Health First Aid Instructor.

Personality Overview

Tough To Convince

Status Quo Seeker

Unexpressive

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Salesforce Architecture
His career centers on Salesforce, with specific experience in Apex Classes, Triggers, and managing complex development projects from a developer to a director level.
Platform Integrations
He has direct experience integrating and supporting key third-party applications within Salesforce, including Conga, Echosign, and FinancialForce.
Mental Health Advocacy
He is a certified Mental Health First Aid Instructor, demonstrating a clear and passionate commitment to supporting the well-being of others.

Media Appearances

Dan has no verified media appearances

Work History

1-2026
Director of Engineering at Azur Technology
9-2021 - 1-2026
Salesforce Technical Team Lead at Azur Technology
10-2018 - 9-2021
CRM Specialist at Ascential
7-2017 - 9-2021
Salesforce Business Application Manager at Ascential
9-2016 - 7-2017
Salesforce Developer at Cannes Lions International Festival of Creativity

Education

2010 - 2013
Computing from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at Azur Technology
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dan

Personality Compatibility


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