Dan Wallace-Brewster

Visionary
DISC Type : Ds

Senior Vice President Marketing at ESW

Redondo Beach, California, United States

Overview

Dan Wallace-Brewster is a marketing consultant with over two decades of experience helping retail and e-commerce brands accelerate revenue growth through digital transformation. A graduate of USCs Marshall School of Business, he specializes in data science and holistic marketing strategies. Colleagues describe him as strategic, commercially focused, and customer-focused.

Outside of his consulting work, Dan is an author, having penned the book "DE-RISK, " which focuses on building resilient organizations. He is passionate about community support, recently joining Project FoodBox as its first SVP of Marketing, and actively supports his alma mater. He has also worked with major sports leagues like the MLB and NHL.

He is a self-professed data geek and amateur futurist with a voracious appetite for media.

Personality Overview

Risk Tolerant

Objective Evaluator

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Omnichannel Retail
Helps retail brands bridge gaps in their omnichannel strategy, focusing on integrating digital and physical sales to improve transactional KPIs like traffic, conversion, and revenue.
E-commerce Technology
Advises on and leads e-commerce technology transformations, including re-platforming to solutions like Shopify Plus and overhauling entire web marketing tech stacks for brands.
Retail Holiday Trends
Frequently posts analysis on holiday shopping season trends, focusing on proxy metrics that signal demand shifts before sales data becomes available.

Media Appearances

Dan Wallace-Brewster – Principal Consultant, Marketing Endeavors Consulting (Speaker Profile). Featured in Intch.org

See Now

Work History

9-2020 - 12-2023
Senior Vice President Marketing at ESW
1-2019 - 9-2020
SVP of Marketing and Digital Commerce at Planet Blue
7-2018
Principal Consultant (Specialty in Retail Brands and E-Commerce Technology) at Marketing Endeavors Consulting
5-2017 - 7-2018
Senior Vice President Marketing and Corporate Communication at Onestop Internet
8-2015 - 4-2017
Vice President of Corporate Marketing at Onestop Internet

Education

2000 - 2002
MBA from USC Marshall School of Business
2-2024 - 6-2024
Certification from Wharton Online

More Information

Social Presence :

Prographics :

Exp : 12 Location : Redondo Beach, California, United States Job Level : Mid-senior Designation : Senior Vice President Marketing at ESW
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dan

Personality Compatibility


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