Dan Williams

Go-getter
DISC Type : d

Business Mentor at Virgin StartUp

Cullingworth, England, United Kingdom

Overview

Dan Williams is the CEO of Orean, a private-label cosmetics manufacturer in the UK and US. He is a passionate leader who has driven tenfold revenue growth by focusing on client relationships over new accounts. He is recognized as one of The Manufacturer Top 100 for 2024.

Outside of his corporate role, Dan is a dedicated endurance athlete and a multiple Ironman finisher, having competed in the 2022 Ironman 70. 3 World Championship. He actively fundraises for the cancer support charity Look Good Feel Better, participating in significant challenges to raise awareness and funds.

Dan is undertaking an 874-mile cycling challenge from Lands End to John OGroats to support mens cancer workshops.

Personality Overview

Vision Oriented

Fast-Paced

Direct & Candid

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Ethical Manufacturing
He has led Orean to achieve B Corp certification, emphasizing a commitment to social and environmental performance, transparency, and accountability in the manufacturing process.
Client-centric Growth
His core business strategy is to grow by nurturing existing client relationships, providing a desirable manufacturing experience rather than chasing new accounts, leading to a tenfold increase in turnover.
Endurance Challenges
As a multiple Ironman finisher who has competed at the World Championship level, he demonstrates a profound personal commitment to discipline, resilience, and peak physical performance.

Media Appearances

Dan Williams - Managing Director/CEO at Orean. UK/US. Featured in Spotify

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Orean's CEO Dan Williams Takes on the Ultimate Endurance Test for Look‑Good‑Feel‑Better UK. Featured in Global Cosmetics News

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Work History

6-2021 - 7-2025
Business Mentor at Virgin StartUp
1-2019
Chief Executive Officer at Orean
10-2012 - 12-2018
Commercial Director at Orean
4-2010 - 9-2012
Business Development Manager at Mibelle Group
5-2007 - 4-2010
Commercial Manager at Hallam Beauty Ltd

Education

6-2021 - 11-2024
Master of Business Administration - MBA from thePower

More Information

Social Presence :

Prographics :

Exp : N/A Location : Cullingworth, England, United Kingdom Job Level : N/A Designation : Business Mentor at Virgin StartUp
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dan

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • Their decision making speed is somewhere in the middle.
  • Can Dan take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dan

Personality Compatibility


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