Dana Farmer

Inspirer
DISC Type : id

Senior Manager, Marketing at Perforce Software

Champlin, Minnesota, United States

Overview

Dana has no verified overview

Personality Overview

Fast Adopter

Decisive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Dana has no verified topics they care about

Media Appearances

Dana has no verified media appearances

Work History

1-2026
Senior Manager, Marketing at Perforce Software
3-2024 - 1-2026
Senior Digital Marketing Manager at Perforce Software
1-2023 - 3-2024
Digital Marketing Manager at Perforce Software
3-2022 - 11-2022
Vice President Of Wisdom Gaming Studios at Wisdom Gaming
5-2021 - 3-2022
Vice President Of Performance Marketing at Wisdom Gaming

Education

2012 - 2014
Master of Science - MS from St. Cloud State University
2006 - 2011
Bachelor of Science from St. Cloud State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Champlin, Minnesota, United States Job Level : Middle Designation : Senior Manager, Marketing at Perforce Software
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dana

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Dana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Dana

Personality Compatibility


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