Dana McGraw
Login to view DISC.Dana McGraw is the Senior Vice President of Audience Modeling & Data Science at Disney, where she leads data strategy for ad sales across platforms including ABC, ESPN, and Hulu. A Baylor University MBA graduate, she is focused on leveraging machine learning and proprietary data to create innovative, data-informed advertising solutions.
Outside of her extensive career at Disney, Dana serves as a Champions Board Member for the Last Mile Education Fund, supporting low-income students in technology fields. Her personal interests include Drum Corps International, reflecting an appreciation for the performing arts and marching music.
Dana was a key leader in the development and launch of the award-winning Disney Clean Room.
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