Dana Robinson

Captain
DISC Type : SD

Managing Partner at Verde Equity Partners

San Diego County, California, United States

Overview

Dana Robinson is the Managing Partner at Verde Equity Partners, a private equity firm focusing on lower middle-market business services. An entrepreneur, licensed attorney, and educator, he leverages his diverse background in law, intellectual property, and business operations to guide investments. He holds a Doctor of Law from the University of San Diego.

Beyond his work in finance, Dana is a prolific author and course creator dedicated to empowering professionals. He has written three books on career autonomy and entrepreneurship and develops courses on topics like negotiation and networking. He is passionate about sharing his knowledge to help others achieve their business goals.

Unique fact: Dana co-founded Esquivel Shoes, a bespoke shoemaking company that has collaborated with major fashion brands like Chloe and Tommy Hilfiger.

Personality Overview

Dynamic But Sincere

Consummate Professional

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Entrepreneurial Education
Authored three books and created multiple LinkedIn Learning courses aimed at helping aspiring entrepreneurs start and grow their businesses.
Lower Middle-Market PE
As Managing Partner at Verde Equity Partners, he specializes in control buyouts and investments in lower middle-market businesses, particularly in property services.
Intellectual Property
Co-founded an IP law firm, holds two patents himself, and has created educational content on the patent process for inventors and business owners.

Media Appearances

Interview with Dana Robinson, Managing Partner of Verde Equity Partners. Featured in IMDb

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Dana Robinson, Verde Equity Partners LP: Profile and Biography. Featured in Bloomberg

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Work History

7-2022
Managing Partner at Verde Equity Partners
7-2018 - 12-2022
Director, USPTO Trademark Clinic at California Western School of Law
8-2020 - 7-2022
General Manager at Goettl Air Conditioning & Plumbing
Co-founder, General Counsel, Business Partner at Esquivel Shoes
1-2017 - 12-2021
Partner at US IP Attorneys, P.C.

Education

1996 - 1999
Doctor of Law (JD) from University of San Diego School of Law
Master's degree from Azusa Pacific University

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Diego County, California, United States Job Level : Leadership Designation : Managing Partner at Verde Equity Partners
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dana

Personality Compatibility


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