Dane Benton

Wildcard
DISC Type : sci

Director of Marketing at Kinetic Design + Development

Springfield, Missouri, United States

Overview

Dane Benton is a solutions-focused creative professional serving as the Director of Marketing for Kinetic Design + Development. A graduate of Anderson University, he has a 15-year career focused on guiding brand strategy, content creation, and lead generation, primarily for nonprofits in Missouri and Indiana.

A self-described "relational guy, " Dane is a designer and creative for a small family business, attributing his love for design to his grandmother. He has spoken about the personal challenge of disconnecting from work and the importance of being present with his family.

He is a passionate advocate for great punctuation and counts the em dash as one of his favorite elements to include in copy.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Purpose-Driven Marketing
He is quoted saying his company's mission is "people are our purpose, " and every decision is centered on what's best for the team and clients.
Company Culture
Emphasizes the importance of a strong, supportive work environment, noting his company even conducts a specific "company culture interview" during hiring.
Work-Life Balance
He has publicly shared his personal goal to unplug from work to prioritize the relationships that matter most, especially his family.

Media Appearances

Dane has no verified media appearances

Work History

2-2024
Director of Marketing at Kinetic Design + Development
6-2015 - 2-2024
Creative Content Manager at Kanakuk Ministries
10-2013 - 6-2015
Marketing Coordinator at The Wesleyan Church
1-2011 - 10-2013
Design Lead at Heartland Church Fishers
7-2009 - 12-2010
Graphic Designer at Central Indiana Corporate Partnership

Education

8-2004 - 5-2009
Bachelor of Arts - BA from Anderson University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Springfield, Missouri, United States Job Level : Mid-senior Designation : Director of Marketing at Kinetic Design + Development
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Insights For Selling To Dane

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dane is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dane

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Dane move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dane take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dane

Personality Compatibility


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