Daniëlle Keeven

Commander
DISC Type : D

Global Director of Finance at Bizzdesign

Netherlands

Overview

Daniëlle is a global finance executive with over 20 years of experience across the SaaS, tech, and hospitality industries, holding degrees from Oral Roberts University. She specializes in scaling businesses, automation, and process improvement. Colleagues and peers often describe her as a strategic, pragmatic, solution-focused, and visionary leader.

Born in the Netherlands and raised in Aruba before moving to the US for university, Daniëlle has a diverse background. Outside of work, her hobbies include wave-skiing, scuba diving, salsa dancing, traveling, and spending time with her dog and teenager.

Unique fact: She is half-Aruban and half-Amsterdam, and moved to Aruba on what was originally just a vacation with her parents.

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Bootstrapped Growth
As CFO, she was instrumental in scaling Vio. com to a €1B+ valuation without any venture capital, focusing on positive unit economics from day one.
Finance Automation
Frequently speaks on leveraging technology to automate finance functions, turning them from back-office necessities into strategic business advisors.
Psychological Safety
Advocates for creating a psychologically safe environment in finance teams to foster collaboration, own weaknesses, and enable team members to challenge leadership.

Media Appearances

Daniëlle has no verified media appearances

Work History

2-2026
Global Director of Finance at Bizzdesign
11-2025
Founding Pro Member at CFO Connect
12-2024 - 1-2026
Chief Finance and People Officer at Vio.com
12-2023 - 11-2024
Chief Financial Officer at Vio.com
11-2023
Founder & CEO at Lumivra

Education

2000 - 2004
BS from Oral Roberts University
2000 - 2004
BA from Oral Roberts University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Netherlands Job Level : Mid-senior Designation : Global Director of Finance at Bizzdesign
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Insights For Selling To Daniëlle

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniëlle is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniëlle

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniëlle move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Daniëlle take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Daniëlle

Personality Compatibility


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