Dani Yukopila in

Dani Yukopila

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Director, Relationship Marketing at Merkle
📍 New York City Metropolitan Area, United States

Dani is the Director of Relationship Marketing at Merkle, specializing in CRM and retention strategies. Her career includes pivotal roles at Peacock, Universal Orlando Resort, and Disney, with expertise in elevating marketing for major brands. Described as an "optimization wizard, " she is also a Braze Certified Marketer and an alumnus of the University of Florida.

Outside of work, Dani is passionate about travel, with upcoming plans to visit Cartagena, Spain. She is actively involved in her Chicago community, volunteering with Little Brothers - Friends of the Elderly and serving on their Young Professionals Advisory Board, where she helps plan events like the Senior Prom.

She was a founding member of the Peacock CRM team, playing a key role in developing and implementing its launch strategies.

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Experience
8 Years
Current Role
Director, Relationship Marketing
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Dani shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dani cares about

CRM & Retention
Her entire career, from Disney and Universal to being a founding CRM team member at Peacock, is focused on customer retention and engagement strategies.
Marketing Optimization
A recurring theme in her work and recommendations, where she is praised as an "optimization wizard" for improving processes and performance with data.
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Career

Work history

6-2025
Director, Relationship Marketing
Merkle
3-2024 - 6-2025
Senior Manager, Relationship Marketing
Merkle
8-2020 - 3-2024
Senior Manager CRM, Retention & Engagement
Peacock
8-2018 - 8-2020
CRM Marketing Representative – Annual Passholders & International
Universal Orlando Resort
1-2018 - 8-2018
Marketing & Sales Strategy
Disney Vacation Club
In the press

Media appearances

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Education
Graduate Certificate
University of Florida
Bachelor of Science (BS)
University of Florida
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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