Dani Yukopila

Researcher
DISC Type : Cs

Director, Relationship Marketing at Merkle

New York City Metropolitan Area, United States

Overview

Dani is the Director of Relationship Marketing at Merkle, specializing in CRM and retention strategies. Her career includes pivotal roles at Peacock, Universal Orlando Resort, and Disney, with expertise in elevating marketing for major brands. Described as an "optimization wizard, " she is also a Braze Certified Marketer and an alumnus of the University of Florida.

Outside of work, Dani is passionate about travel, with upcoming plans to visit Cartagena, Spain. She is actively involved in her Chicago community, volunteering with Little Brothers - Friends of the Elderly and serving on their Young Professionals Advisory Board, where she helps plan events like the Senior Prom.

She was a founding member of the Peacock CRM team, playing a key role in developing and implementing its launch strategies.

Personality Overview

Process Focused

Perfectionist

Cost Conscious

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

CRM & Retention
Her entire career, from Disney and Universal to being a founding CRM team member at Peacock, is focused on customer retention and engagement strategies.
Marketing Optimization
A recurring theme in her work and recommendations, where she is praised as an "optimization wizard" for improving processes and performance with data.
Media & Entertainment
Has extensive experience building marketing programs for major entertainment companies including Peacock, Universal Orlando Resort, and Disney Vacation Club.

Media Appearances

Dani has no verified media appearances

Work History

6-2025
Director, Relationship Marketing at Merkle
3-2024 - 6-2025
Senior Manager, Relationship Marketing at Merkle
8-2020 - 3-2024
Senior Manager CRM, Retention & Engagement at Peacock
8-2018 - 8-2020
CRM Marketing Representative – Annual Passholders & International at Universal Orlando Resort
1-2018 - 8-2018
Marketing & Sales Strategy at Disney Vacation Club

Education

Graduate Certificate from University of Florida
Bachelor of Science (BS) from University of Florida

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Relationship Marketing at Merkle
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Insights For Selling To Dani

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dani is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dani

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Dani move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dani take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dani

Personality Compatibility


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