Danica Jones

Visionary
DISC Type : Ds

Senior Director of Marketing and Communications at Fabricut, Inc.

Tulsa, Oklahoma, United States

Overview

Danica is the Senior Director of Marketing and Communications for Fabricut, Inc. and Clarence House, where she leads a team of 17. Described by colleagues as a sharp, dynamic, and collaborative leader, she has a Bachelor of Fine Arts and focuses on data-driven marketing strategies for a portfolio of brands.

She is a solution-oriented professional who thrives in creative business cultures that value curiosity and innovation. Her leadership style is rooted in empathy and respect, and she enjoys connecting with fellow creatives and industry peers to share insights and foster collaboration within her field.

She believes that strong company culture is built through "hard conversations, not the snack budget. "

Personality Overview

Big Vision Person

Early Adopter

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Servant Leadership
Her leadership philosophy is guided by empathy and a desire to be the best possible advocate for her team members.
Marketing Strategy
She oversees the development and execution of marketing strategies for Fabricut's entire family of brands, including Trend, Stroheim, and S. Harris.
Workplace Culture
She has shared that building a strong culture relies on trust and clear vision, rather than superficial perks like ping-pong tables.

Media Appearances

Danica has no verified media appearances

Work History

11-2016
Senior Director of Marketing and Communications at Fabricut, Inc.
3-2014 - 11-2016
Demand Generation Manager at ConsumerAffairs.com
3-2013 - 3-2014
Digital Marketing Strategist at OakTree Software
3-2011 - 3-2013
Director of Social Media at Quantus Creative
4-2008 - 4-2009
Visual Arts/New Media Teacher at Los Angeles Unified School District

Education

2003 - 2007
BFA from Otis College of Art and Design
2008 - 2010
Master of Education - MEd from National University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Tulsa, Oklahoma, United States Job Level : Senior Designation : Senior Director of Marketing and Communications at Fabricut, Inc.
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Insights For Selling To Danica

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danica is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Danica

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Danica move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Danica take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Danica

Personality Compatibility


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