Daniel Alonso

Critic
DISC Type : C

Product Manager at Saltoki

Greater Pamplona Area, Spain

Overview

Gonzalo Lezaun Ayerra is a Product Manager at Saltoki with a strong background as a Commercial Director in the construction materials sector. He holds an Executive MBA from ESIC Business & Marketing School and has expertise in industrialized construction, sustainability, and digitalization.

He appears to be fluent in both Spanish and French, having managed a company in France and frequently posting professionally in both languages. This suggests a strong cultural and business connection to the French market alongside his Spanish roots.

He co-led the implementation of the "Total Alignment" management system in collaboration with its creator, world-renowned management thinker Riaz Khadem.

Personality Overview

Critic

Information Seeker

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Industrialized Construction
Showed a clear interest by planning to attend REBUILD2024, the leading innovation event for transforming the building sector through industrialization.
Building Sustainability
A key theme of a major industry conference he attended, indicating a professional focus on incorporating sustainable practices and materials into construction projects.
Digitalization in Construction
Attended the REBUILD2024 conference, which centers on using digitalization to innovate and transform the building and construction industry.

Media Appearances

Daniel has no verified media appearances

Work History

11-2023
Product Manager at Saltoki
3-2019 - 11-2023
Director comercial at PVT Pavimentos de Tudela
10-2017 - 3-2019
Dir. Comercial at Industrias Metalicas Osyma s.a.
4-2013 - 10-2017
Gérant at Groupe LBLK Promotion
RRHH at ARIAN Construcción

Education

2011 - 2012
Executive MBA from ESIC Business & Marketing School
Licenciatura en Humanidades: Empresa from University of Deusto

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Pamplona Area, Spain Job Level : Middle Designation : Product Manager at Saltoki
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Daniel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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