Daniel B.

Observer
DISC Type : ci

Senior Embedded Firmware Engineer at Rockwell Automation

Kenosha, Wisconsin, United States

Overview

Daniel B. is a Senior Embedded Software Engineer at Rockwell Automation, specializing in C++ and Python for real-time, redundant, and safety-critical industrial controllers. A Taylor University graduate, he holds a Security Green Belt certification and is actively involved in growing his Milwaukee-based team.

His interests appear to lie in creative problem-solving and competitive coding. In college, he earned second place in both a game development jam and a Battleship A. I. programming competition, demonstrating a passion for building complex systems from scratch.

Unique fact: He once designed a true random number generator on an FPGA using seeds from a Geiger counter, clocks, and video streams.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Safety Critical Systems
His current role and recent team expansion efforts at Rockwell Automation are centered on developing safety-critical controllers for industrial automation.
Embedded C++ & Python
He has progressed from an Associate to a Senior Embedded Firmware Engineer, primarily using C++ and Python to design, develop, and test software and firmware.
Team Expansion
He has publicly posted about his team's plan to more than double in size, indicating a focus on hiring, growth, and leadership within his department.

Media Appearances

Daniel has no verified media appearances

Work History

6-2023
Senior Embedded Firmware Engineer at Rockwell Automation
2-2021 - 6-2023
Embedded Firmware Engineer at Rockwell Automation
6-2019 - 2-2021
Associate Embedded Firmware Engineer at Rockwell Automation
6-2018 - 8-2018
Software Engineering Intern at Continental
5-2017 - 7-2017
Cyber Security Research Intern at Lockheed Martin

Education

2015 - 2019
Bachelor of Science (BS) from Taylor University
2015 - 2019
Minor from Taylor University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Kenosha, Wisconsin, United States Job Level : N/A Designation : Senior Embedded Firmware Engineer at Rockwell Automation
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Daniel

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Daniel take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Daniel

Personality Compatibility


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