Daniel Collis

Senior CRM Manager at Mountain Warehouse

📍 London, England, United Kingdom

Daniel is a Senior CRM Manager at Mountain Warehouse, specializing in leveraging data and insights to craft personalized customer journeys that enhance volume and revenue. His career spans diverse sectors, including roles at IKEA, Crew Clothing Company, and the Lawn Tennis Association. Colleagues describe him as hardworking, confident, smart, and fun to work with.

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Experience

13 Years

Current Role

Senior CRM Manager

Job Level

Middle

Location

London, England, United Kingdom

Personality Overview

How Daniel shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Daniel cares about

Personalised Customer Journeys

His stated expertise is combining data, insights, and creative to deliver personalised customer experiences.

Data-driven Marketing

This is a core skill listed in his professional history, emphasizing the use of analytics to inform marketing and CRM strategies.

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Career

Work history

4-2023

Senior CRM Manager

Mountain Warehouse

8-2020 - 5-2023

Customer Relationship Management Manager

Mountain Warehouse

3-2019 - 8-2020

Customer Insights and CRM Manager

Crew Clothing Company

1-2018 - 3-2019

CRM Manager

Lawn Tennis Association

9-2013 - 12-2017

Marketing Database Manager

IKEA UK & Ireland

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

2:2 BA Degree

London Metropolitan University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Daniel?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Speak enthusiastically with energy, maintain a clear and confident tone

DON'T

Avoid cutting into their flow

Talk about their team and how your product will help them do things better and easier

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Daniel fast: Relationship and rapport can play an important role, sometimes more than the other factors.

How fast will Daniel move? They are not the quickest decision makers, their friendly attitude could be misleading.

Reveal the closing strategyFree. 10 seconds.

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